Privacy policy

At The Magic of Seville, we recognise that earning and keeping your trust is one of the most important things we do as a company. Protecting your privacy is a responsibility we take very seriously. The Magic of Seville is part of Naturanda Group.

We have created this Privacy Policy to help you understand how The Magic of Seville seeks to protect the personal information you provide to us on our website, via email or through our service providers and distribution partners. This Privacy Policy does not cover, and we are not responsible for, the privacy, information and other practices of third parties, including distribution partners of other manufacturers, suppliers and tour operators. By downloading, accessing or using our website or providing information to us on our website, you agree to the terms and conditions of this Privacy Policy.

We collect two types of information on our website, by email and through our service providers and distribution partners. Personal information is information that personally identifies you, such as your name and mailing address. We also collect other non-personally identifiable information, such as country of residence and other demographic information.

In order to purchase our products and services, it is necessary to provide personal information, including your name, email address, telephone number, credit card details and other personal information. If you do not provide personal information when purchasing any of our products or services, we will not be able to confirm your purchase or fulfil your reservation.

When you register with The Magic of Seville, we ask for basic information such as your name and email address and other information such as the location of your registration. If you connect to The Magic of Seville through Facebook, we may also collect information that you have provided in your Facebook privacy settings, including personal information such as your email address and Facebook username. This is in addition to other information such as your profile picture and friend lists, and any other personal information that you have made available.

When you access The Magic of Seville, our web server automatically recognises and collects your IP address, which is assigned by your internet service provider and does not identify you personally. To help us analyse the use of our websites and related services and to send you more relevant communications, we also collect and manage other information such as your reservations and enquiries on the website. For example, if you are a frequent visitor to the monumental cities of Seville and Gibraltar, we may send you special announcements, opportunities and popular products for those destinations. If you subscribe to email marketing communications, including newsletters and destination alerts, you will be required to provide personal information such as your name and email address and other information such as your country of origin.

In some cases, we may also ask for other information, such as demographics, including your country of residence, gender, age, travel habits, etc. We will also use cookies to collect information about the performance and usability of our web pages. You may contribute to our website in a number of different ways, including classifying other users’ contributions. We may store these contributions, show them to other users and use them for promotional purposes. If you include personal information in your content, it may be used and viewed by others. We are not responsible for the information you choose to include in your content.

Use of Personal Information

We use your personal information in the following ways:

  • To provide you with requested information about our products.
  • To send more email marketing messages and information.
  • To fill your reservations.
  • To confirm your purchases.
  • To ensure that you have been properly charged.
  • To measure and track demographic data about our customers.
  • To direct content on our site that corresponds more to your interests.
  • To direct appropriate content and marketing messages by e-mail that best suits your interests.
  • We will provide you with choices regarding the use and disclosure of your personal information for marketing purposes.

If you connect to The Magic of Seville using Facebook, we can display the analyses, photos and excursions that your Facebook friends have posted, saved or purchased on The Magic of Seville. If you have Facebook friends who are using The Magic of Seville, they can also share their information with us through Facebook. If you want to avoid sharing, check Facebook’s privacy settings.

You can also choose to access websites, third party social networks and services through The Magic of Seville (such as Facebook and Twitter). By doing so, you are sharing information with these websites and the information you share is governed by our privacy policies. Some of the personal information we collect is shared with our service partners (e.g., tour operators) who are directly involved in fulfilling the purchases you made with us. We only provide our service providers with your name and local contact information. We will not provide our service providers with any other personal information. If you choose to provide personal information directly to a service provider, we recommend that you review the service provider’s privacy policy to determine how a service provider may use or disclose your personal information.

We also share your personal information with contracted third parties that provide us with marketing services and data reports that are subject to a confidentiality obligation and other third party marketing partners.

We currently contract with several third party online partners to help manage and optimize our communications and business over the Internet. We use third party marketing services companies to help us measure the effectiveness of our visitors, advertising and how to use our website. To do so, we use visitor counters and cookies provided by those marketing companies in conjunction with our sites.

We may also use and disclose personal information, once we believe it is necessary or appropriate:

Under applicable laws, including laws outside your country of residence.

  • To comply with legal process.
  • To respond to requests from the public and/or government, including the public and/or government outside your country of residence.
  • To exercise our terms and conditions.
  • To protect our operations or those of our affiliates.
  • To protect your rights, privacy, security or property or those of our affiliates, your or others.
  • To enable us to seek available remedies or limit damages in our power.

We may use and disclose other information for any purpose. In some cases, we may combine the information with other personal data. If we combine other information with personal information, the combined information will be treated by us as personal information, provided that it has been combined in this way.

E-mail communications

We can send you email marketing with information about opportunities, destinations and news of The Magic of Seville products, as well as contests, programs and other special promotions that we think will be interesting or informative. We will provide you with choices regarding the use of your personal information for marketing purposes. If you are not interested in receiving future marketing email communications from The Magic of Seville, there are several options to opt-out of receiving future emails:

You may cancel the assignment at any time by following the instructions and link included in each email marketing message we send you.
By registering as a member of, you can click on “My Account” at the top of any page on our site and update your “Account Settings”.
You can send an email to and request that the subscription be cancelled, including your name, email address and the word “unsubscribe” in the subject or body of the message.
If you make a reservation or purchase one of our sites, we may also send you information about new products or ask for your opinion on our web pages so that we can improve the service for you and other consumers.

Distribution Partners and Suppliers

Our products are available through our third party suppliers and distribution partners as well as our own operation.

Our distribution partners or suppliers may have different privacy policies.

You should also be aware that some travel or product providers and some of our distribution partners may need personal and other additional information (for example, information about health or fitness) to determine whether you can participate in an activity. You should read and trust only the privacy policy of the relevant The Magic of Seville partner or distributor and not collect this information directly from you.

Some suppliers or distribution partners may operate in countries or states do not have laws or regulations for the protection and custody of personal information. The Magic of Seville seeks to take reasonable steps to convince all its suppliers and distribution partners to adopt and comply with privacy policies that are substantially similar to this one. However, please note that The Magic of Seville is not in a position to force membership. Therefore, we will rely on you and our other customers to inform us if your privacy is not being adequately protected by our suppliers or distribution partners. The Magic of Seville can look for and take the necessary steps (including breaking off your relationship with offensive suppliers or distribution partners) to help prevent future events.

Storage and security measures

At The Magic of Seville, we seek to maintain the integrity and security of your personal information.

Approve industry-standard encryption protocols when receiving and transferring personal information. When you submit your personal information to us over the Internet we first request the establishment of a “secure session” via an SSL (Secure Socket Layer) connection.

We seek to store your personal information in secure operating environments that are not accessible to the general public and take security measures at our physical facilities to protect against the loss, misuse or alteration of your personal information by our employees or third parties.

However, no data transmission over the Internet or data storage environment can be guaranteed to be 100% secure; therefore, we cannot offer an absolute guarantee that the information you provide will be secure at all times. The Magic of Seville is not responsible for events arising from unauthorised access to your personal information. The Magic of Seville will depend on you to inform us if there is any unusual event that may indicate a failure in the security of your information. Then we seek to investigate the breach of security was related to the transmission of data from or to The Magic of Seville and we will inform you that measures can be taken and that have been put in place to help rectify the problem. Additional actions, such as reporting incidents to the police or other appropriate authorities, may be necessary.

Contact Us

To obtain some life services guided tours, access and update your registration and personal information online, to correct or update any personal information or if you have any questions about the Privacy Policy of The Magic of Seville, send an email to our privacy officer at

Cookies and how we use them

“Cookies” are information stored by the web browser on the computer’s hard drive to obtain maintenance records. Cookies only identify your computer; they do not personally identify you.

At The Magic of Seville we use cookies to store your preferences, session information sheet, collect information on how you visit and access our sites and adapt our web pages to your needs. We also use cookies to analyze and measure the effectiveness of our email communications, site offers and features, and advertisements.

Most browsers allow you to disable cookies. However, disabling cookies will limit your use of our web pages. For more information on how cookies are set in your browser, please refer to the appropriate link:

Internet Explorer:




We also use third party advertising companies to serve ads when you visit our web pages and allow these companies to access your cookies on your computer during the serving of ads. These advertisers do not have access to the information we obtain through cookies. Other companies’ use of their cookies is subject to their own privacy policies and not ours.